"We give ourselves over to fate (green), we feel insecure (blue), I let it pass over me (orange), I am as a traveler not understood (yellow), we feel unsafe (purple), I am very angry! (red)."
Negative reactions to stations in conversion (following different drives)
Comments
"We are concerned; with us it’s about communication.”
Green
"In control through clear navigation."
Blue
"Customer is king. Plan now, great result later."
Orange
"New station is well thought out."
Yellow
"Sense of security: overview and flow."
Violet
"Maintain respect."
Red
Prorail
Traveller's experience - 2006
Understanding traveller's experience
A train station going through building work can be a complex place to navigate. Routing and signposts become vital for the traveller, but can easily be confusing because different people take in information in different ways. What is the best way to communicate clearly to travellers who all have their own styles of taking in information?
The model of ‘Management Drives’ offers insight into people’s driving emotions. By designing signs and routes that appeal to the basic drives, travellers can understand the station’s messages more clearly and navigate with greater ease.